Who for?

“Packaging is on you, squeezed between meetings. Proofs get signed off at 10 pm, and the launch slips a month every month.”

• No budget for a full-time packaging hire.Brought in only for the weeks that count.
• Nobody to hold the project day to day.I drive it from brief to shelf, without chasing you at every step.
• Handing your image to someone without experience worries you.Twenty years at Danone and Unilever, on ranges that are on shelf today.
• No wish to deal with twenty different contacts.Just one, from the brief to the printer.

“Your team runs packaging meeting after meeting without deciding. The agency bills the back-and-forth, and the quarter slips away.”

• Meeting after meeting, nothing gets decided.A framed brief, approved before the first line is drawn.
• The agency bills every round trip.Creative that lands first time, because the strategy comes first.
• Your launches slip from quarter to quarter.Variants anticipated from the very first pack, no rework in a rush.
• Your team fears being sidelined.They keep the brand, I take on the execution load.

“Three brands, twelve SKUs, a boss expecting the file on Friday. And the printer chasing the artwork.”

• Three brands, twelve SKUs, and the file due Friday.A senior partner who absorbs the load, with no ramp-up.
• Marketing wants the image, sales wants the numbers.A design that carries both, and proves it on shelf.
• Getting an intuition approved internally is hard.Shelf mock-ups that show before you have to convince.
• The printer wants the artwork, and time is short.Technically validated files, delivered print-ready.

“You won the client's packaging budget. Except the shelf is not your team's home ground.”

• A campaign, your team can do. A range of twelve references, less so.Twenty years of retail packaging, reinforcing your team.
• The client asks for the variants only after sign-off.I anticipate them from the first pack: multipacks, sleeves, lids.
• The printer sends the files back, and nobody wants to pick them up.I speak to them directly and deliver files already validated.
• A workload peak, not a line of budget to hire.Bookable by the week, with no employment contract and no ramp-up.