Activation.Product launches, point-of-sale and in-store promotion

The product reaches the shelf with its whole campaign: launch, promo, press, screens.

Some of the work shown in this section was developed as part of the activity of the agency Grafit (now closed), where I worked as a Graphic designer for twenty years. It carries the mention “© Grafit”.

Launch & promo

The pack, the campaign and the point of sale, run together.

**Vitalinea | Skyr**Totem, shelf stopper, shelf strip

**Oîkos | Granola**Shelf dressing · totem, rails

**Activia | Framboise**1+1 wobbler, shelf stopper

**Oikos | Élu n°1**Logo, claim, campaign

**Actimel Kids × Pokémon®**Shelf stopper, shelf strip, wobbler

**Actimel | Lemon Ginger**Totem, shelf strip, shelf stopper

**Volvic | Infusion Bio**Launch · P.O.S.

**Activia | No added sugar**Shelf, press, digital

**Evian | Live young**Urban screen and poster · “Youth never stops”

**Chizou | Plant-based**Shelf dressing · 100% Belgian and plant-based

Display & P.O.S.

Pallets, totems and floor displays, posters and folders: the brand takes its place in store.

Work marked « © Grafit »: developed within the agency Grafit, now closed.

**Unilever × Suske en Wiske**Promotional pallet · grocery aisle

**Belgian Red Devils | Marcel**Jersey totem · personalisable promotion

**Evian × Mr. Men Little Miss**Floor display · buy one pack, get one free

Evian | Win your skisAnimated floor display · winter promo

Evian × Toy Story 4Floor display · Disney·Pixar licence

**Volvic | Organic infusion**Floor display · full range

**Volvic | Touch of Fruit**Floor display · zero-sugar launch

**Volvic | Tasting stand**Zero sugar · in-store trial

Print & publishing

Press ads, magazine inserts, leaflets and booklets.

Work marked « © Grafit »: developed within the agency Grafit, now closed.

**Evian | Recycled bottles**Booklet · 100% recycled, 100% recyclable

**Advertising | Magazine insert**Danette, Actimel, Evian, HiPRO

**Advertising & Publication**Nutrilon, Lipton, Volvic, Danio

**Nutricia | Baby Club**148 × 148, 6 panels

**Nutricia × Danone**B Corp · A6, 8 panels

**Knorr | Wat eten we vandaag ?**Recipe folder · double-page spread

**Knorr | This week's favourite**Recipe folder cover

**Planta | Met boter · Au beurre**Sales folder · in-store support plan

**Lipton Ice Tea | Recharge yourself**Poster 230 × 297 · FR/NL

Motion design

Shopper screens, D.O.O.H., social media. Click to play.

Work marked « © Grafit »: developed within the agency Grafit, now closed.

Actimel | Big BottleShopper screen

Activia | KéfirAnimated key visual

Activia | A mix of benefitsD.O.O.H. screen · strawberry and probiotics

Oîkos | GranolaD.O.O.H. screen · 2+1 free

Oîkos | Voted no. 1D.O.O.H. screen

Vitalinea | SkyrBus shelter · 1+1 free

The launch, from shelf to screen

A product arriving on shelf needs its whole campaign around it. I create the point-of-sale material (totems, shelf stoppers, shelf strips, wobblers, floor displays, tasting stands), leaflets and coupons, press ads and booklets, social media visuals, in-store screens and outdoor posters, static or animated.

Product and promotion, without one crushing the other

My strength is reconciling marketing and sales. The product message and the promotional offer (buy one get one free, discount, limited edition) have to read together, in a few seconds. I set the hierarchy: one key message, then the secondary ones. And I check the choices on in-situ mock-ups before production.

One system across every format

The pack, the point-of-sale and the digital campaign speak the same visual language. I adapt the key visual to every format, from totem to Instagram, in millimetres or pixels, in French and Dutch. I prepare the files for the printer and check the proofs with you.

Packaging Designed for your product, your range and the reality of the shelf. Pots · lids · sleeves · multipacks · ranges see the projects →

Bring to life your product.

Thirty minutes to look at your brief together. You leave with an outside view, even if we go no further.

S.Let's talk