Packaging.Packaging design for food and FMCG brands

The pack, its variants, right through to the print file. A range is planned from the very first pot.

Some of the work shown in this section was developed as part of the activity of the agency Grafit (now closed), where I worked as a Graphic designer for twenty years. It carries the mention “© Grafit”.

**Superzero | Stain-remover soap**New edition · 60 g box

Chizou: the three bags of plant-based grated cheese, Tex-Mex, Pizza and Pasta — **Chizou | Plant-based grated cheese**Three recipes · Tex-Mex, Pizza, Pasta

Vitalinea | The rangePacks of 4, 8 and 12 · 0% fat

Vitalinea | SkyrStrawberry, plain, raspberry, tropical fruits

Danonino | The rangePack of 6, Drink, Mini

**Danette Pop | Limited edition**Chocolate and magix beads · pack of 4

Danette | An unbeatable tasteChocolate, vanilla, double flavours · 4 and 8 pots

Activia | No added sugarFour recipes, 2× more fruit

Danone | The rangePlain, Skyr, Fruix, fruit

Activia | The rangeAnimated packaging

Oikos | The rangeAnimated packaging

Danio | The rangeLids and flavours

Actimel | The rangeOriginal, strawberry, vanilla, Supermix

**Actimel × Minions**Illumination licence · packs and bottles

**Light & Free | Skyr**Plain skyr · launch

**Light & Free | Cherry**Limited edition

**Light & Free | The range**The four fruits

**Activia | Mix&Go**Two-compartment pot · muesli and granola

**Danone | Rice pudding**Bilingual FR/NL lid

**Lipton | White Tea**20 pyramid bag carton

**Astrio | Dubai Style Chocolate**Pistachio-kadaif praline carton

From the first pot to the whole range

I design packaging for food brands and consumer goods: pots, lids, sleeves, multipacks and cartons. For twenty years, my packs reached the shelves for Danone, Activia, Oikos, Actimel, Danio and Light & Free. Today I work with brands, SMEs and agencies in Belgium, France and the Netherlands.

Thinking about the range from the first pack

A pack designed on its own is hard to extend. Before I draw, I set the system: what stays the same from one variant to the next, what changes (the colour, the fruit, a banner), and the room left for the next flavour, the family size, the limited edition or the promotion. When the range is planned from the start, a new variant takes days, not months.

Bilingual French/Dutch from the first sketch

In Belgium, packaging is bilingual. Dutch runs longer and shifts the balance of the layout, so I design with both languages from the start, without waiting for the proof. Mandatory information, allergens, net weight, Nutri-Score and barcode find their place without crowding out the main message.

All the way to the print file

I prepare the print files on your supplier's template, discuss the technical constraints with the printer and check the proof with you: legal text, ingredients in both languages, colours, cutting lines and seals. You have one point of contact, from brief to shelf.

Activation Taking the idea beyond the pack. Print · POS · social · motion · campaign see the projects →

Bring to life your product.

Thirty minutes to look at your brief together. You leave with an outside view, even if we go no further.

S.Let's talk